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What will I build?  

I am going to build a chocolate shop website for a small local business in Ireland. 

The website will be the personal brand representation of a fresh start up. 

The website will show both the personality of a chocolatier and the products she is going to sell. 

Also, there will be a part for a blog where customers can leave their comments as well under new posts. 

The payment system and information about delivery time will be integrated into the website. 

The example of inspirational website 






Why build it 

 

The main UX design principles I am going to use on the website are: 

3 click purchase 

The purpose of this UX principle is to keep the amount of time it takes for a user to navigate to and interact with the product to minimum. This way I want to make the website’s  main actionable targets easy to reach. 

 

Keep the choice of products to minimum 

I do not want to overwhelm website’s users by the number of choices before them so they have trouble deciding between them, too many options can be paralyzing for users. This is Hick’s law: The more choices available, and the more complex each of them is, the more time it will take for users to arrive at a decision. 



References 


https://elementor.com/blog/principles-of-website-design/ 

Grant, W. (2018) 101 UX Principles, first published Ed, Birmingham: Packt. 



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