What will I build? I am going to build a chocolate shop website for a small local business in Ireland . The website will be the personal brand representation of a fresh start up. The website will show both the personality of a chocolatier and the products she is going to sell. Also, there will be a part for a blog where customers can leave their comments as well und er new posts . The payment system and information about delivery time will be integrated into the website. The example of inspirational website Why build it The main UX design principles I am going to use on the website are: 3 click purchase The purpose of this UX principle is to keep the amount of time it takes for a user to navigate to and interact with the product to minimum. This way I want to make the website’s main actionable targets easy to reach. Keep the choice of products to minimum I do not want to overwhelm website’s users by the number of choices before them so they have tro