Unlocking the Value of Design: Advancing Your Design Practice Speaker Andy Vitale https://www.adobe.com/max/2022/sessions/na-unlocking-the-value-of-design-advancing-your-d-s152.html The reason I have chosen this presentation in relation to UX/U L design is that it describes the importance of superior design for successful campaigns. First the speaker reveals the percentage of companies who do not pay much attention to Design of the ir companies' content. Although u seful design is good for business . So many companies fail to succeed because they fail in advancing their design practice, which means they fail in great user research meaning they fail in knowing their audience which means they cannot produce 100 p ercent products for their targeted customers. The reason behind it 43 presents of organisations do not have an easy-to-follow process to make design based on feedback . How do you advance Design in organisations? The team who oversees Desi